Draeger’s Prepares For Renovation

Posted on September 8, 2015 by  
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Draegers PlanDraeger’s Market in Los Altos is prepping for a face-lift following the company’s 90th anniversary this year.

The in-process plan for the 342 First St. gourmet grocery store includes an expansion, seismic upgrades, parking improvements, revitalized landscaping and a new onsite loading area.

The Los Altos City Council paved the way for the project this summer after approving an application for renovation and expansion. The project was among the first to put into practice the city’s revised policy for public noticing – posting a larger billboard in front of the store that illustrates impending changes.

“It’s actually been a pretty good thing,” said company owner Richard Draeger of the new policy. “We’ve gotten a lot of positive comments from our customers.”

Draeger said the company and Field Paoli Architects are collaborating on the project’s detailed drawings with the intent to apply for permits next summer.

“If all goes well, we could potentially start (construction) either before or after the holidays next year,” he said. “I think our design is going to reflect the small-town character of Los Altos.”

The company plans to complete the project in a 12-month construction timeline, with the store remaining open throughout the work.

Draeger’s – first founded as a deli and liquor store in San Francisco in 1925 – today operates four Bay Area markets in Los Altos, Menlo Park, San Mateo and Danville.

In September 1986, the company purchased the Whitecliff Market in Los Altos and fully modernized the space before taking over operations. But it hasn’t been refurbished in nearly three decades.

“It’s been quite a few years since we’ve remodeled the store,” Draeger said. “I think what customers are really looking forward to is just a new look.”

The existing site includes a 21,343-square-foot building and a parking lot with 72 spaces. The renovation adds nearly 3,000 square feet to the store by knocking out a vacant adjacent building the family owns. The added space also makes way for a new loading bay in the rear of the building, which Draeger said would improve traffic circulation.

The project features new bicycle racks, 15 more parking spaces and a new sidewalk along its frontage on First Street. To enhance safety, the sidewalk’s curb cut – where motorists enter and exit the parking lot – will be moved toward the center of the lot. Two sidewalk bulb-outs, designed to improve visibility for vehicles, will be added to the sidewalk. With some residents voicing concern over the bulb-outs, city staff will evaluate the need for street lighting and safety features for the bulb-outs.

For more information, visit: draegers.com

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