Local Retailers Forecast A Merry Holiday

Posted on December 4, 2013 by  
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Los Altos' 2013 Holiday StrollIf you ask downtown retailers how business has been, most will respond that sales are on the upswing.

“So far things are steady,” said Belinda Chung of BK Collections, a specialty gift and jewelry shop in business in Los Altos for 35 years. “People are picking things up and buying them.”

Chung’s regular customers are already visiting the store to purchase hand-blown glass ornaments for their children and grandchildren, but she said it’s a little too early to predict overall sales for the holiday season.

Consumer spending in Los Altos has remained relatively steady year-to-year at just below $2,000 per capita, according to the city of Los Altos’ sales tax data for the second quarter of 2013 (April through June).

Restaurants and consumer-goods sectors saw the highest increase over 2012 numbers at 23 percent and 26 percent, respectively.

Family apparel, women’s apparel, sporting goods and restaurants serving no alcohol all experienced increases in sales of more than 20 percent – a number that exceeds county and state increases by more than double digits.

The city’s revenue data rings true for many retailers, including Jim Daley, co-owner of Present, an artisanal food, beauty and spa business that has been in Los Altos for just more than a year.

“We tripled what we did last year,” said Daley of sales during the Holiday Stroll in comparison to last year.

The Holiday Stroll was the shop’s busiest day of the year, and Daley is struggling to get products out of boxes and onto shelves fast enough. Even though he ordered three times more inventory this year than last, he’s already had to reorder more product for the holiday season.

High-end businesses, including jewelry retailer Smythe & Cross, are also experiencing indications of a positive holiday sales season. President Khatchig Jingirian Jr. reports a steady increase in shoppers and sales. More customers are making early seasonal purchases, a trend that is unusual for his business. Khatchig expects a fair share of men rushing into the store to purchase last-minute gifts in the two to three weeks before Christmas.

“I want to be in the position to have to camp out back because business is so good,” he said.

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